Perfume is one of the important product used in our daily life. From younger to older and men to women everyone likes to use the perfume of their choice. Perfume reflects the nature and personality of the person, therefore, it must be chosen wisely. Perfumes of different types and fragrance are available for different occasions and events. It is one of the most loving gift items among the masses and therefore the gift packaging of perfume is of utter importance.
The importance of perfume and its packaging cannot be easily ignored or taken lightly. As discussed in our previous article of “Perfume Packaging”, it is a complex process and therefore, great care and attention are needed in perfume packaging. Not only the fragrance or smell of the perfume matters but of course, the packaging material or cover also. A good perfume is good only if has an impressive cover or packaging.
The smell of the perfume may catch the attention of the potential buyers and customers but its appearance is also equally important. If a perfume packed in a rough or odd shaped bottle or box it won’t be appealing and catchy. If the bottle or box in which the perfume is kept, is beautiful and interesting it may let you the customers as your permanent and loyal buyers. As we know the perfume is inside the package and if it is not appealing and attractive it cannot catch the interest of the customers.
So, it is obvious and crystal clear that the packaging of the perfume is of equal importance as the perfume itself. It is the indirect marketing strategy and leads generation formula for perfume business.
So far we discussed the importance of perfume packaging and its impacts. There are certain necessities for perfume packaging which should be taken into consideration before shipping or transferring:
Delicate and Sensitive:
The perfumes normally come in glass bottles, therefore, they are easily prone to breakage and damage. The packaging material must be in accordance with the delicate and sensitive nature of the glass bottle. The highly recommended packaging is that of soft sponges or shock absorbing fluffed plastic packing material.
As discussed earlier the appearance and looks of the perfume packaging is of great importance. As per the nature and structure of the perfume bottle, the packing box or cover must be of the relevant color and design. The preferable design will be one portraying the compositional component of the perfume. For example, the design of the perfume having jasmine smell should have the jasmine flowers as a design and its color as the packaging material color.
The perfume packaging would not be impressive and catchy even with a good design and color unless it is packed or wrapped in a proper pattern. The pattern of packaging is of equal importance as the design and color because the appearance is portrayed by the packaging pattern. For example, if in the case of jasmine perfume, the designed flower is wrapped in the folding and the front ends are left as it is. It won’t have any attractive impact of the product inside it.Read More »
Most quality and precious alcoholic drinks, like Whisky and Champagne, are very expenses and maybe their special flavor and exclusiveness worth the price. Consumers that want the best whisky or champagne and they are willing to pay the high price, surely want that the bottle and packaging look like some kind of treasure so they can impress the view of their guest, apart from their palate (if they want to share the beverage). That’s why alcoholic drinks brands dedicate a lot of attention in designing the best packaging to accompany their special product. Continue ReadingRead More »
As the competition in the book market increases with time, the importance of a book cover also increases. There are hundreds and thousands of new books that are being launched in the market every day. With the increasing number of these books, what is the most important factor that makes a customer pick a book from the bookshelf? No doubt, it is the cover of a book. We all have observed it that whenever we go to a bookstore to buy a book, we are automatically drawn towards the books that have good and catchy covers. Continue ReadingRead More »
Let’s just admit that we all judge books by their covers. A book cover is one of the most important tools that can be used to sell the book. If a book has one of the best stories in the world, but its cover does not look professional and is not able to grasp the attention of the customer then it will remain on the shelves of the book and nobody will bother to buy it.
We all know how bad covers are, we all have seen such covers that we do not like. Some covers are just too dull, others do not use the right color scheme, some just do not use good pictures and some do not represent the content of the book. Bad covers are really a turn off for the customer. On the other hand, good book covers have the responsibility to tell that what actually is in the book. Therefore, it is very important to make effective and successful book covers in order to get appreciation from the reader.
Some of the techniques that can be used to make effective book covers are as follows:
To make an effective and successful book cover, it is important to know that what basically is in that book. If a person knows about the content of the book, only then he/she will be able to make an effective cover that will tell the genre of the book to the reader. There is no point to make a cover of the book look like a love story when the book actually is a horror story. If the cover does not give the clue about the content of the book, it will not be effective. Have a look at the following example.
This is the cover by Umberto Scalabrini and it clearly gives an idea about the main theme of the novel, i.e. a man who is hunting for a white whale. This cover shows that the designer has the knowledge about the content of the book and on the basis of the knowledge, he designed an excellent book cover.
Contrast plays a crucial role in the success of a book. A book cover that does not have good color combination, bad fonts, or too busy background will distract the reader and will not be considered as an effective cover. To make an effective book color, the contrast must be used with colors and fonts to make the message clearer.
It is very important to know who your reader is. Every book has a target reader. Whether it is a short story and the target readers are kids, a love story targeted towards young adults or a murder mystery and the target readers are mystery fans. It is very important to design the book cover by keeping in mind the target reader. By knowing the reader, effective book covers can be designed that will be able to capture the attention of the potential reader and convince him/her to buy that book.Read More »
In the old times, book covers used to be made of wood, leather and clothes etc. not only for shipment but also for preservation and protection. The use of these commonly available materials was not only its cheap cost but of course the high quality and standard of protection as well. As the time passed, these ancient techniques and methods were replaced by the modern and advanced packaging materials invented with the passage of time. Trending Packaging gives very importance to the design and quality of packaging materials whether it is for shipment or protection. Continue ReadingRead More »
Trending Packaging has always focused on understanding the needs and requirements of the customers for the finest packaging services and providing them the best, reliable, sustainable and affordable packing for their assets, from food to clothes and from toys to books. The only aim is to protect, preserve and secure the valuables of the customers. Continue ReadingRead More »
The safety, security and looks for a book packaging are important factors. The safety and security are already discussed in our other articles but looks or design is such a factor which might be new to you. Yes, design and looks of a book packaging matter a lot especially if you are intending to gift a book to someone. Keeping in mind the technical aspects of safe and secure packaging, adopting an eye-catching design for the book packaging is equally important. Continue ReadingRead More »
The innovations and advancements in the technology might have brought everything to a small mobile phone or tablet in hands but there are certain things which look good and best fit for whatever they have been followed for ages. Books, with flipping paper pages and hard covers, are still loved by the people. Especially those ancient or historic books which are hardly available online are worth mentioning. Continue ReadingRead More »
One of the most important branding techniques that businesses—no matter how big or small—should consider is product packaging. And if you want to improve your startup business gradually with the help of the best packaging solutions, there are essential tools and resources you have to know. Continue ReadingRead More »
Utilising biodegradable packaging material is part of green living, and there are eco-friendly alternatives to conventional products that can be integrated with modern living. Continue ReadingRead More »