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Surprising and subtle beauty packaging

At the end of last year, La Mer sent ripples through the beauty world by unveiling a brand new product: their Revitalizing Hydrating Serum....
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Special labels for Method and Madness: Bottle and identity for new experimental whiskey brand.

Method and Madness is a new range of experimental super premium whiskeys from The Midleton Distillery (Jameson, Redbreast, Green Spot), designed to push the...
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Packaging to save water: Pantene Pro-V ShowerGlass

Showers account for nearly 17% of all household water usage and last, on average, about 10 minutes. The Association of California Water Agencies and...
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Small details make a brand great

Taking care of small details is the best way of increasing our clients’ satisfaction, offering them something else than just a product or a...
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6 O´clock GIN bottle redesign

Brands usually needs to redesign their products to make them more attractive for costumers and we have an example in this post today. Let´s...

Four Gorgeously Creative Perfume Packaging.

Perfumes have always been a symbol of beauty and opulence and captivate not only the sense of smell through their pleasant scents but also...
Pepsi Coca Cola Cans

The Can Revolution: Packaging Cans Dominion

Not only do people prefer cans over almost anything else, but they also encourage higher consumption. Packaging cans are on the rise, of course. Some...

4 Package Design Tips to Boost Retail Sales

Every business knows how challenging it can be to make a product a success in retail stores. Sadly, a mere 6% of new products...

Reinventing the Chewing Gum Jar for Folks On-the-Go

There was a time in my life, not too long ago, where I consumed a lot of chewing gum. And I mean a lot....

Active Packaging: Can Food Packaging Do Double Duty?

As long as the field of package design has existed, the consensus has been that a product’s package serves two basic functions: communicate with...

3 Products Whose Package Design Became Iconic

We interact with dozens or even hundreds of different products on an average day, and practically all of them arrived to us in a...