Granma Pilar’s farm
La granja de la abuela Pilar:Right in the heart of La Manchuela (Albacete) is La Granja de la Abuela Pilar, dedicated to the breeding of free range hens, which results in high quality free range eggs. See images here: Continue Reading
Many online businesses don’t fully realize the importance of packaging in their overall business model, but the truth is that mistakes made in shipping packaging can cost millions of dollars. A lot of thought and consideration may go into the interior packaging, but e-commerce businesses often leave the packaging design of the shipment itself up to their suppliers or simply don’t pay it much mind. Believe it or not, making mistakes like this can have serious repercussions, leading to a very expensive chain reaction. Read more… Continue ReadingRead More »
Most of us go through our lives eating potato chips without ever stopping to think about the bag that they come in. Truthfully, the only time many people are aware of the packaging design of their favorite chips is when they are trying to sneakily open a bag in a silent room. But potato chip packaging is shockingly complex – would you have ever guessed that a typical bag of chips contains at least 4 different layers of 3 different materials? Read more… Continue ReadingRead More »
Modern and creative packaging is not only effective in increasing sales but also a good way to maximize a marketing strategy with little capital. Clothing packaging, specifically, has come a long way using different styles and incorporating creative designs to match the brand in order to raise consumer awareness. A number of clothing companies even become more popular with the packaging they create which carries their line of products to success.
Custom clothing packaging usually aims to promote the brand and grab the attention of customers. One example of this would be the food product-like packaging being utilized by companies such as Here! Sod, where the shirts are folded in plastic containers and stored to look like food products commonly seen in grocery stores. Lega-lega also uses the same style by storing them in milk cartons with a small sketchbook for doodling.
Another unique approach for customized clothing packaging is that of Hangerpack where the actual packaging can be converted into a hanger which makes the shirt readily wearable at any place at any time. The packaging-turned-hanger is a very catchy way to sell the product as it promotes convenience with style. Plaji also wants customers to have an easy and fun time with their clothes. Each unique carton packaging is designed to best assist consumers through a specific clothing style as its design, whether they need jeans, blouses with neckline suggestions, lingerie and the like. This innovative company also includes paper hooks in their clothing packaging which can be used to hang the carton in the closet.
Some companies have dual purposes in using creative packaging. Aside from increasing public awareness, they also create unique packaging to protect their products and use the packaging itself as the selling point. Johnny Cupcakes stores their t-shirts in tin cans which are designed to match their cupcakes while the t-shirts’ designs are also matched with those of the tin cans. This presentation promotes the cupcakes and the t-shirt products of the company. They also have t-shirts packed in ice cream pint containers with old-school push-up pops.
There is so much more distinctive packaging ideas being used by different clothing brands right now but the most notable trend is how packaging has become a critical element on how they conceptualize and eventually market their goods. Every clothing business aims to connect, engage and please their hungry shoppers. Clothing packaging, if carefully thought out and incorporated in the actual clothing design, can really become a “hit” among target consumers. The interest and enthusiasm the packaging generates also bounce back to the actual product being sold. At times, the packaging carries the sales instead of the product itself. This means that the packaging and products must be at par in terms of excellence in order to avoid overshadowing the other. You wouldn’t want a great packaging with a not so great product, right? And vice versa.Read More »
Even if you’ve never been hiking or backpacking in your life, you probably have an idea of the stereotypical foods that hikers, campers and other outdoorsy folk like to take with them. Beef jerky, trail mix, things of that nature. Packaging design of these foods is critical for hikers, and can be the deciding factor in whether they choose one brand over another. Read more… Continue ReadingRead More »
It seems like there’s always some new trend or innovative design being used in bottled water packaging design. We’ve seen plastic and glass bottles of water in virtually any shape and size imaginable, with a wide variety of design aesthetics ranging from austere and minimalistic to luxe and extravagant. But what if we completely reimagined the concept of bottled water packaging? Read more… Continue ReadingRead More »
This past weekend, my fiancé and got back from a brief but wonderful vacation to France and Spain which included a two-day stay in Barcelona. Being that he is a huge fan of the surrealist artist Salvador Dali, we naturally took a half day to visit the Salvador Dali Museum (highly recommended, by the way). While browsing through the gift shop, I stumbled across a tarot card deck that was designed by the artist himself many decades ago, called the Dali Universal Tarot deck.
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The inspiration for this post on the packaging design of “feminine products” comes from a personal experience I had recently in advance of a minor medical procedure. At my initial appointment, the gynecologist gave me a prescription for some ovules that I was to use to prepare for the procedure. Being a compliant patient, I went to the pharmacy to have the prescription filled, and I was a little caught off-guard by what the pharmacy tech handed me. Continue ReadingRead More »
I want to share a personal experience that I’ve been having with food packaging design lately. It has to do with brown paper bags. My local grocery store offers two varieties of store brand potato chips: the classic chips that come in the cellophane bag with splashy colors, and “traditional style” chips in a stamped brown paper bag. Continue ReadingRead More »
To conceptualise & create a luxurious, lavish & seemingly decadent pie brand was the brief presented to us. Innovative packaging, encouraging a gratifying experience to the consumer was of paramount importance in promoting the true extravagance of this new brand. Continue ReadingRead More »