We interact with dozens or even hundreds of different products on an average day, and practically all of them arrived to us in a package of some kind. In most cases, the packaging design completely flies under our radar and we are usually only conscious of it when we have a problem with it. Personally, I remember my mother had a special hatred for the packages Barbie dolls used to come in, with everything tied down with plastic-coated wired twisted up every which way. Read more…
But there are also cases when a product’s package design evokes a positive reaction, communicating the brand’s core values to the consumer and building brand loyalty if those values resonate with them. And there have been a few rare cases throughout history where the packaging itself reached iconic status. These are their stories.
Once the Coca-Cola Company first started bottling its fountain soft drink many decades ago, it wasn’t long before competitors came out of the woodwork, trying to take advantage of the success of Coke to sell their own inferior cola products. In some cases, people were even trying to sell counterfeit Coke! Coca-Cola needed a way to set itself apart and give consumers a simple way to be sure they were enjoying the authentic taste of genuine Coca-Cola Classic, so they did something that was extraordinary at that time and changed the shape of their bottle. The curved bottle design was trademarked, and today is the most iconic package design in the world.
I heard a rumor recently that Toblerone was no longer going to be producing its signature chocolate bar in the characteristic triangular shape. Now, I don’t know if that’s true or not, but I should think that the company would have better sense than to do away with one of the most iconic package designs in Europe and North America. While consumers may be able to spot a Toblerone box by its colors and typography, most people will be looking for that triangular shape that we all know and love.
Update: it turns out Toblerone did, in fact, change the shape of its chocolate bar, but don’t panic! It’s still a triangle, but they have widened the spaces between the pieces. The new bars have been reduced by 20 grams as a result of “rising production costs”. People aren’t happy about the change. Which reminds me… Remember this gem?
Pringles may not legally be allowed to call themselves potato chips anymore, but there’s no denying that the stack of chips in a tube is a unique, instantly recognizable and iconic package design. Not to mention it was a very practical invention, ensuring the chips stayed nice and fresh (resealable container) and didn’t get smashed to smithereens (rigid tube).
All companies should be aware of the potential power of package design. The packaging is, after all, the consumer’s first contact with your product, and if it doesn’t do its job well, you could end up investing lots of resources in a product that people won’t even pick off the shelf.Read More »
More and more companies are building their brand image around values of sustainability, eco-friendliness, and respect for the planet. Others have their corporate hearts elsewhere, and there’s certainly no problem with having other priorities. But whether your brand has sustainability and green living at its core or not, it just makes good business sense to consider one fundamental aspect of package design: density. Read more… Continue ReadingRead More »
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Since 1976 we have been preparing, printing, applying and distributing first-rate labels for clients throughout New Zealand. Such a timeframe makes us one of this country’s longest running label printing companies. It’s time we’ve used well, gathering experience, honing our service and continuously evolving our technology and capabilities so as to best serve our customers.
Now, from our premises in Heathcote, Christchurch, we have a team of over 30 dedicated professionals and an incredible knowledge base to draw from. The combined skill of our team, and their readiness to put in the extra thinking to work around any potential challenge, is a huge benefit for our customers.
We are sure you’ll find Kiwi Labels a valuable asset to your business for support, technical advice and high quality labelling solutions. We take pride in assisting not only for label supply, but also in capital expenditure decisions, plant design and process control solutions. That’s how we add value to each and every label.
One of the most important objectives of the food packaging is to preserve and protect it from external agents. Another essential aim is to inform to the consumers about the product they are buying. To reach this objective, there are some rules contemplated on EU´s law that regulate the information that should be printed into the labels. Continue ReadingRead More »
To honor Absolute’s 10th anniversary, we had to come up with a unique project that defines our way of life and work. We love a good beer after a week of hard work. By coincidence – or not? – one of our co-workers is designer by day, microbrewer at night. Quickly the idea emerged to make our own beer. Two months later, the Summer Kiss was born. An IPA beer with hints of grapefruit, 100% brewed inside our agency. Evidently, we designed a visual identity for the beer as well. The box, the glass, the bottle, … Everything was created in-house to reflect the love we have for what we do. Continue ReadingRead More »
Project Type: Branding , Packaging
Goal : to develop a spoon that is very space and material saving
Material : bioplastic , 03 mm thick , each spoon is packed in individual flow pack Continue Reading
Abecedarium is a great tool for helping the young ones make the first step in learning to read and write, strengthen their various skills associated with language acquisition, contribute to their cognitive, affective and autonomy development, learn vocabulary and concepts in English and Spanish and develop creativity, both individually and as a group. Continue ReadingRead More »
The winery Benito Rodrigo wanted to change them labels of its two wines and develop some boxes since want opening to a public more broad. Their wines are of a great quality and prestige in the wine world. In this new packaging is praised the values and character of these wines, referring to natural reasons, which together with geometric shapes, lines and colors create a symmetric graph minimalist, clean and functional. Continue ReadingRead More »
Granma Pilar’s farm
La granja de la abuela Pilar:Right in the heart of La Manchuela (Albacete) is La Granja de la Abuela Pilar, dedicated to the breeding of free range hens, which results in high quality free range eggs. See images here: Continue Reading
Many online businesses don’t fully realize the importance of packaging in their overall business model, but the truth is that mistakes made in shipping packaging can cost millions of dollars. A lot of thought and consideration may go into the interior packaging, but e-commerce businesses often leave the packaging design of the shipment itself up to their suppliers or simply don’t pay it much mind. Believe it or not, making mistakes like this can have serious repercussions, leading to a very expensive chain reaction. Read more… Continue ReadingRead More »