Method and Madness is a new range of experimental super premium whiskeys from The Midleton Distillery (Jameson, Redbreast, Green Spot), designed to push the boundaries of Irish Whiskey.
Inspired by the Masters and Apprentices working side by side at the new micro distillery, the brand identity strives to convey the sense of excitement of when tradition and innovation are combined with special labels designs.
Showers account for nearly 17% of all household water usage and last, on average, about 10 minutes. The Association of California Water Agencies and The California Department of Water Resources’ website, SaveOurWater.com, suggests taking a 5 minute shower instead of a 10 minute shower in hopes of saving between 12.5 – 25 gallons of water per shower. To help drive awareness for water conservation, Pantene introduced the ShowerGlass Limited Edition, with innovative packaging and product technology designed to help consumers save water by taking shorter showers. Read more… Continue ReadingRead More »
Taking care of small details is the best way of increasing our clients’ satisfaction, offering them something else than just a product or a service, giving them the possibility of having something much more durable as it is brand experience. Read more…Read More »
Brands usually needs to redesign their products to make them more attractive for costumers and we have an example in this post today. Let´s discover the interesting process of a bottle redesign.
Bramley & Gage approached us midway through 2015 with the exciting brief of redesigning their locally-made, artisan 6 O’Clock Gin.Read More »
Perfumes have always been a symbol of beauty and opulence and captivate not only the sense of smell through their pleasant scents but also mesmerize one’s sense of sight through their gorgeous and innovative packaging. Most people have come to be collectors of these lovely things, displaying them immaculately in vanity drawers or elegant cupboards. Here are some of the most creative and prettiest perfume packaging that will make you want to wear them even to sleep. Continue ReadingRead More »
Not only do people prefer cans over almost anything else, but they also encourage higher consumption. Packaging cans are on the rise, of course. Continue ReadingRead More »
Every business knows how challenging it can be to make a product a success in retail stores. Sadly, a mere 6% of new products to hit store shelves will still be selling after two years. And this is often after businesses large and small invest tons of resources in developing the product: time, mental and creative energy, and of course, a hefty sum of money. Package design is a critical element in making consumers decide that they want to pick your product up off the shelf and buy it, but many businesses make the fatal mistake of underestimating the importance of packaging. Read more…
Your product’s package design instantly communicates a wealth of information to the consumer about what’s inside and who’s behind the product. The goal, of course, is to communicate something that will entice them to make the purchase and, ideally, convert them to a lifelong customer. Here are 4 package design tips that will help you boost your sales in a retail environment.
You most likely invested a lot of time in market research when designing your new product, understanding what your target customer needs and wants. This same approach should be taken when designing your product’s packaging. Knowing what drives your consumer will allow you to develop an effective packaging strategy that speaks to them.
By now, you probably have at least a ballpark idea of your product’s retail price point. Make no mistake: setting the wrong price point for your product can be a disaster. Equally disastrous is the belief that people will unthinkingly pay more for your product just because you gave it high-end packaging. That isn’t to say that you shouldn’t use good quality packaging for a low-priced product, but your package design won’t make the universal laws of retail sales magically disappear. Customers will trust your brand more if your product is legitimately and competitively priced.
Your packaging needs to stand out in order to get the attention of customers browsing the shelves. But whatever you do, make sure your package isn’t standing out for the wrong reasons. Well-designed but uninspired packaging will be better than an ingenious creative concept that leaves your customer frustrated or disappointed. A positive packaging experience (or at least a neutral one) has better chances of scoring you a repeat customer.
Although it is important to stand out, don’t expend unnecessary resources trying to reinvent the wheel if it isn’t central to your brand image. There are buyers out there who are attracted to unique, high-end and innovative package design. But there are just as many (and likely more) who just want packaging that’s easy to use and gets the job done right. If you can find a unique, innovative package solution that also meets these more practical customers’ needs, you could hit a home run.
Retail is a complex process, and package design is just one of hundreds of moving parts in that machine. However, we mustn’t leave it as an afterthought. Never forget that your packaging is the first contact any retail customer will have with your product.Read More »
There was a time in my life, not too long ago, where I consumed a lot of chewing gum. And I mean a lot. It was kind of compulsive, actually, and in retrospect, probably not healthy mentally or physically. Anyway, my preferred variety was Orbit in Cinnamint, so I was thrilled when I saw that Orbit had adopted an alternative package design for compulsive gum chewers such as myself: the chewing gum jar. Read more… Continue ReadingRead More »
As long as the field of package design has existed, the consensus has been that a product’s package serves two basic functions: communicate with the consumer, and provide passive protection of the product inside. But new developments in polymer chemistry could be adding a new possibility in just a few years’ time. Researchers are calling this concept “active packaging”, and it’s pretty darn cool. Read more… Continue ReadingRead More »
We interact with dozens or even hundreds of different products on an average day, and practically all of them arrived to us in a package of some kind. In most cases, the packaging design completely flies under our radar and we are usually only conscious of it when we have a problem with it. Personally, I remember my mother had a special hatred for the packages Barbie dolls used to come in, with everything tied down with plastic-coated wired twisted up every which way. Read more… Continue ReadingRead More »