There is always a special section for a wide selection of perfumes in shopping centers with charmingly aggressive salesmen waving scent samples to catch your attention…and sense of smell. Presented in beautiful packaging, perfumes have a way to captivate and overpower and that is precisely why the world of perfumery has grown into billion dollar companies throughout the world.
People have been using perfumes as early as the ancient times. In essence, perfumes are used to give humans, homes, animals, and material products a pleasant scent and are made up of fixatives, solvents, and of course fragrant essential oils and aromatic compounds.
Over the decades, the perfumery industry has immensely evolved into distinct brands that even top celebrities have made scents out of their names. Apart from the quality of a perfume’s fragrance, its packaging is a very vital aspect of its salability. Here are a few of the most important packaging tips to keep in mind before launching that bottled scent that will inevitably turn heads and noses.
- Creativity and Innovation. Naturally, a perfume’s packaging should be one that stands out from among the shelves. People are drawn to beauty. When they like what they see, they will definitely take a closer look to get to know the product. Over the years, creative and eccentric perfume packaging have been released in the market. Some banking on emotional appeal while others on the shock factor. An example would be this line of perfume that is bottled in a sleek wooden design. There are millions of innovative ideas but the best one is that which will best represent the brand and scent of the product.
- Straightforward Information. Once people’s attentions have been captured, they would, of course, want to know more about the product and this where clear and straightforward comes in handy. An inspired description, a list of all the chemicals used, and precautions should be included. There is nothing like well-informed clients.
- Scent. At the heart of every perfume is its scent and the packaging should very well reflect it. There are numerous kinds of scents and people have various tastes- fruity, musky, clean, light, floral, aquatic, spicy, uber- sexy, among others. The list could go own but the focus should be on its quality- long lasting, sophisticated, and safe to use.
- Originality. Many brands not only limited to perfumes have been successful because they were original and offered something that has never been offered before. It is best practice to refrain from imitation and to passionately produce something that is unique so as to make every scent personal and distinct.
What began in Ancient Egypt has evolved into a lovely product that is accessible to all kinds of markets although it is usually related to opulence and elegance. Nonetheless, perfumes are definitely here to stay and it will continue to develop and be part of the best moments in life- first dates; weddings; business launchings; birthdays; honeymoons; a fun night out with friends; and even uneventful every days when people simply want to feel special.