The Art and Science of Good Packaging

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art and science packaging

Packaging is one of the most important aspects in marketing a product. Not only does it protect the goods and attract buyers, but it also represents the company that produced them. Although most people think that the packaging is not as significant as the content itself, most businessmen are aware that even a lousy product could be effectively sold if presented properly. In fact there are tons of items in the market that are bought not because they are really good, but partly because they look very tempting, attractive and promising.

Connecting with the Consumers

One important thing to remember when designing a packaging for a product is that it has to have the ability to immediately catch the consumer’s attention. It has to be visually attractive and it has to effectively convey a message to the buyer. Make it simple enough so that the buyers would instantly know what the item is all about and what makes it special. Summing these all up, a good packaging must be simple, clear and informative at the same time.

When it comes to packaging, aesthetics is important. In the same manner, it should also be practical and convenient. One of the most common complaints about today’s wide spread trend in packaging is the use of tightly sealed hard plastic shell. Aside from making the product look cheap, it is also really hard to open. There was even one article on the internet that showed how a consumer broke his scissors trying to open one battery pack encased in one of those absurdly-hard plastic casing.

Important Packaging Traits

Another personality for a good packaging
Another personality for a good packaging

For a packaging to be effective, it has to have some, if not all of these traits.

• Simplicity
• Practicality
• Originality
• Extensibility
• Beauty
• Functionality
• Informative

When it comes to visual appeal, the clearer and simpler the design is, the better it would be. Simple designs can easily capture the buyer’s imagination.

Practicality is also important. Over or under packaging can cause a lot of inconveniences. It could damage the product, cost more, produce more waste, or even aggravate a customer. Going over the top with the packaging is not really necessary; as long as it is practical and convenient, then it will do just fine.

Extensibility means that your packaging should be ready to accommodate future products or variations. At the same time it should also be original so that it could be properly associated with the brand. Oftentimes a product’s packaging depicts a company as if it is a company trademark.

Aside from those, a product’s packaging should have sufficient labelling and branding. As required by law, all of the required information such as production date, expiry date, batch number, and other relevant details must be printed along with its label. This will not only benefit the consumers but the company as well.

Producing a good packaging is not easy. It needs a lot of tinkering and a careful study about the market it is going to be distributed to. Sticking to the basics will certainly help, but going outside the box can be more fruitful especially if you know the art and science of good packaging.