The purchase of home and garden supplies is highly influenced by different factors. Unlike basic necessities, these products are not bought on a regular basis, thus considered micro investments. It is imperative for a manufacturer therefore to assure customers that they are getting their money’s worth by working on quality assurance. Communicating this will be the role of designated merchandisers in retail stores, but in order to influence perception and push sale of the products, manufacturers should also consider a well thought out packaging.
While it is true that packaging design initiates the first contact with potential buyers, there are other more important considerations when choosing a home and garden product. For instance, a consumer intending to purchase a full roll of hose and a bunch of pots will not just look at the overall look these products. They should also be packed in the most appropriate way for shelf life, easy to handle and transport.
The last few years have seen the need for sustainable packaging as manufacturers worldwide have shifted their processes to help sustain the environment. If there is one category that should be fully committed to this, it is Home and Garden. In the first place, household and lawn products have the end objective of restoring nature’s green. Most products in the category are packaged using environmentally friendly materials with little or no non-biodegradable waste.
If you are passionate about agriculture and planning a gardening business venture, it is a practical choice to start with seeds. The most common types are fruit and vegetable seeds, collectively known as edibles. You can also choose to source seeds of ornamental plants common in your area. You can start with shrubs, houseplants or trees. All of these are easily sourced and do not need heavy-duty machinery for packaging.
There are different types of containers relative to the seed’s biological properties. Nevertheless, none of them should be enclosed in plastic bags as such will not allow them to breathe and can hasten degradation. Suppliers nowadays offer a broad portfolio of packaging solutions for seeds and other micro size home and garden supplies. Here are some of the most common ones:
Free Standing Pouch
This type of container has a flat bottom that allows it to stand on its own. It takes on a boxy shape making it ideal for large quantities intended for multiple planting. When opting for this type, choose one that has re-sealable lid for easy opening and storage. Also, since it would take a long time before a buyer plants all the seeds, the material should be laminated to avoid wears and tears.
This packaging has seal provisions on all sides, making it a very convenient choice for quick gardening. Unlike the flat bottom pouch with a wide base, this pouch focuses on reinforced form to hold its shape even with heavy load.
This pack is specifically for seeds and micro supplies for immediate use, and not for storing. It is usually made of durable laminated paper without re-sealable lids.