Typography, while a key field of design, is often pushed to the background. Today, we’re bringing you 7 of the best packaging typography.[hr]
Typography is essential in any design. Type, after all, is the way in which words are presented ─ and words are the main way to communicate with the customer.
But not many packaging designs put typography in the spotlight. Most of the time, regular typefaces and dull designs do the work. Today, we’re bringing you 7 of the best and oddest packaging typography we’ve found surfing around. Hope you like them![hr]
Alex Westgate’s Grown Up Soda is one of the best ways to start the list. Its playful combination of fat sans-serifs and light slabs conveys a perfect equilibrium between sweetness, (because it’s soda), and subtlety, (because it’s natural and more mature). Great idea, cool execution.[hr]
From words to colors, Reynolds and Reyner’s Waldo Tremmler Paints make brilliant use of contrast. Not only does it help customers in differentiating hues, but also types of paints! Also, the design went full backstage with a completely new identity work. You really should check it out.[hr]
The Kiss Miklos’ Márton Kováks design is just the opposite: no color, black and white only. But it delivers just as beautifully. The combination of a smooth lettering and clear sans-serifs of different weights is enough to raise the matte black background into a white-space heaven.[hr]
Sturdy’s Backwoods Dry Rub Packaging is delightfully rustic. Handwritten lettering combines beautifully with a modern, kind of hipster sans-serif. The glass packaging itself is lovely. From all the list, this could easily be the most refined example.[hr]
Speaking of hipster designs, We Are Device’s Buck Ohairen’s Sunshine wins the list. Just look at it: it’s almost entirely hand-written and lettered in black contrast, with just a few golden touches. Of course, not every beer is drawn over; but the fact that they made it look like so while maintaining the utmost clarity deserves a spot on this list.[hr]
But there’s more. Studio Boot’s No House Wine takes that idea to its final consequences. Their design is so baroque! This kind of exercise could be expected in beer or spirits, but wine? Habitually, wine is linked with sobriety ─ but not this time. This time, it’s time to party.[hr]
But don’t worry: you don’t have to go that far. Most of the times, a detailed touch is more than enough to stand out. Emedia Creative’s Gelato Tub Packaging emphasize craftsmanship in their ice creams, making a real difference from all the other mass produced ice creams from shelves.[hr]
And that’s it! Please comment with your thoughts and favorites, as well as any recommendations for future lists. We’ll be keeping an eye!
Sponsored by Derprosa, leading brand in biaxially oriented polypropylene films for packaging.