Opinno and Repsol joined forces in a global scouting of the latest trends in food packaging technology. The results range from experience to sustainability.[hr]
Opinno, (a global innovation consultancy), and Repsol, (a global energy company), combined recently in an inspiring Spanish scouting of the technology involved in the food packaging field. We’ve translated it and brought the results to you ─ for free! We hope you like it.
The scouting starts like this:[quote style=”boxed”]“The package has become a key element in the food sector. Its weight in determining purchase decisions by consumers is increasing by the day (…)”[/quote]
Hence:[quote style=”boxed”]“For businesses, being able to adapt to the trends set by the new consumer typology is the key to success. Thus, packaging industries are undergoing a process of constant innovation, seeking both to improve the performance of existing solutions and new ways to provide value without increasing the production costs.”[/quote]
The scouting, then, goes on to define four main categories:
Product Life Extension
Two are the items: first, the usage of barrier materials, which impede the interaction of harmful elements with food, such as lightness or humidity. Innovation in this field often comes from the production of new polymers or coatings, and the discovery of new nanomaterials.
Second, the rise of active packagings, which interact with the product in order to extend its life or improve its state. The growth capabilities of this particular field are unlimited, thanks to the almost unmanageable diversity of optimal preservation conditions. Innovations are actually coming up from the study of nanoparticles, additives, emitters, and absorbers.[hr]
This category focuses mainly on both the actual and the unexplored capabilities of smart packagings, which are able to provide information to the customer about the product. In a near future, the scouting predicts, “all packagings will be smart”.
In the meantime, the innovations in the field are focused on the device indicators’ interaction with the product, delivering information about conditions like freshness, humidity, leakings, temperature, etc., and new devices, like the Datamatrix system and the new RFID technologies.[hr]
The third category deals with sustainability, (of course). Consumer concerns about eco-responsibility are skyrocketing as we speak, and regulations are tightening up. While traditional plastic packagings might be cheap and easy to produce, their backlashes in brand criticism and/or boycotts are unacceptable. Hence the craze for new, less impacting solutions.
Innovations in this category range from biodegradation to recycling, composting, material lightness, PETs, bioplastics, etc.[hr]
Faster contemporary ways of life demand easier and better product experiences. Packaging industries are trying their best to provide better solutions to cope with everyday life. Some of the innovations are driven by open/close and resizing capabilities, single-dose packs, family packs, microwaveable or bakeable packs, and self-heating/cooling containers.[hr]
Sponsored by Derprosa, leading brand in biaxially oriented polypropylene films for packaging.[hr]