Everyone needs some inspiration from time to time. No creative work happens in complete isolation. Every packaging designer needs quality sources of inspiration, ideas, and design resources to check on before, (or during), any design work. We, as anybody else, take inspiration from other sources before crafting our content. And as we thought about it, we came up with an idea: why not letting you know about them?
There are many good ones, but we’ll walk you through our best picks over three consecutive Tuesdays: the Inspiration Tuesdays. First: magazines! There are plenty of great package design magazines out there: it’s just a matter of choosing the best ones to pick up. Thankfully, the Web is around nowadays, and most of those magazines are now online. Like, you know, ours. But even we have some magazines that we look up to and pick inspiration from. And these are it:
Package Design may well be one of the best-known package design magazines in the world. It’s good. It’s excellent, but it may come up as too advanced and technical for some inexperienced readers. Nevertheless, it’s still one of the best sources of packaging news, affairs and thoughts that you could found anywhere. We highly recommend you pick one up if only to have it on your shelf.
The Package Digest voice has been influential for many years now, as it gathers some of the best information on packaging trends there’s to be said. It offers “peer-to-peer insights”, best practices and real-world case stories to check. If you’re looking for a quality source of relevant, day-to-day track of the state of the art, there’s no better choice than this.
But there’s even a bigger player when talking about innovation in the field: Packaging World. If the two past examples focused on news, trends and thoughts, this one does on market insights and forecasts. It’s imperative for any package designer to know where things are going. Because, remember that, as the saying goes: “when you hear about it happening, it’s already too late”.
So much about trends, so little about packages themselves! But don’t worry, as Brand Packaging has come to save the day. Every package design magazine has a little of everything we’ve talked about, but it’s Brand Packaging the one we adore the most, because, well — it really has everything, and it has it good. Plus it’s the one with the closest design to ours. Which doesn’t stand for anything, but it still looks cool.
Now, which ones do you check? Is there any package design magazine we haven’t mentioned in the post? Are there better examples? Do you love any of our picks? Do you hate any? Feel free to comment!