Perfume is one of the important product used in our daily life. From younger to older and men to women everyone likes to use the perfume of their choice. Perfume reflects the nature and personality of the person, therefore, it must be chosen wisely. Perfumes of different types and fragrance are available for different occasions and events. It is one of the most loving gift items among the masses and therefore the gift packaging of perfume is of utter importance.
The importance of perfume and its packaging cannot be easily ignored or taken lightly. As discussed in our previous article of “Perfume Packaging”, it is a complex process and therefore, great care and attention are needed in perfume packaging. Not only the fragrance or smell of the perfume matters but of course, the packaging material or cover also. A good perfume is good only if has an impressive cover or packaging.
The smell of the perfume may catch the attention of the potential buyers and customers but its appearance is also equally important. If a perfume packed in a rough or odd shaped bottle or box it won’t be appealing and catchy. If the bottle or box in which the perfume is kept, is beautiful and interesting it may let you the customers as your permanent and loyal buyers. As we know the perfume is inside the package and if it is not appealing and attractive it cannot catch the interest of the customers.
So, it is obvious and crystal clear that the packaging of the perfume is of equal importance as the perfume itself. It is the indirect marketing strategy and leads generation formula for perfume business.
So far we discussed the importance of perfume packaging and its impacts. There are certain necessities for perfume packaging which should be taken into consideration before shipping or transferring:
Delicate and Sensitive:
The perfumes normally come in glass bottles, therefore, they are easily prone to breakage and damage. The packaging material must be in accordance with the delicate and sensitive nature of the glass bottle. The highly recommended packaging is that of soft sponges or shock absorbing fluffed plastic packing material.
As discussed earlier the appearance and looks of the perfume packaging is of great importance. As per the nature and structure of the perfume bottle, the packing box or cover must be of the relevant color and design. The preferable design will be one portraying the compositional component of the perfume. For example, the design of the perfume having jasmine smell should have the jasmine flowers as a design and its color as the packaging material color.
The perfume packaging would not be impressive and catchy even with a good design and color unless it is packed or wrapped in a proper pattern. The pattern of packaging is of equal importance as the design and color because the appearance is portrayed by the packaging pattern. For example, if in the case of jasmine perfume, the designed flower is wrapped in the folding and the front ends are left as it is. It won’t have any attractive impact of the product inside it.