The packaging industry is one of the most competitive industries today. With the expansion of consumer goods that require superior packaging quality and product package design, the industry is estimated to grow even bigger this year. Packaging is inevitably a significant aspect in any business—it bridges the brand messaging to the consumers. It serves as the brand’s voice as it intends to communicate the product benefits, category, and unique selling proposition to your market. A purchase or a continued brand patronage signifies that the product packaging design is effective in communicating the key competitiveness of your brand over the others. While packaging is significantly impactful in every company, it also has a role in ensuring that brands are adhering to sustainable packaging strategies.
One of the emerging packaging strategies of the modern market is the social responsive packaging. This basically appeals to the responsibility of every marketer or every designer to create packaging designs that are aimed towards saving the environment from the perils of continuous innovation. While designers can be as innovative as they can, by creating socially responsive packaging, you address simple issues such as reusing and recycling—both practices that can be done by almost every consumer across the globe.
How do you start creating socially responsive packaging designs? There are various ways on how to do this. First of all, as the designer, you have the power to customize your packaging in a way that can still bring in sales to your brand, but will not compromise the environment. You can begin by reducing the size and weight of the package, thus, you contribute in the reduction of unnecessary waste across the world. You target conservation and once you make this as your advocacy and guiding principle. Now you can make every paper, every carton, and every material count. Because custom packaging has also been a growing industry, this in turn signifies that there is an opportunity to reduce the materials that are being wasted. For instance, you can reduce the use of cardboard in your package design.
The very core of socially responsible packaging is minimizing your carbon output while also using what is available repeatedly. This is where the concept of reduce, reuse, and recycle process comes handy. You do not need to produce as much paper as you think you need once this process is already in place.
It all begins with small steps, then down the road, when all the companies implement the socially responsible packaging, the whole world will see and feel the difference. Imagine how many packages are being sent to grocery, retail, and brought to households on a daily basis. Now imagine the amount of waste that you can accumulate through time—hundreds of landfills that are waiting for unnecessary waste. You can take part in the movement to conserve our resources, and it all begins with your own ways of socially responsible packaging.