Good Belly Deli is a fictional restaurant located in the El Paso Central Market inside the El Paso and Southwestern Railroad and Freight Depot.

This industrial and rustic space specializes in the art of charcuterie, offering handcrafted sandwiches and curated retail goods. To achieve a full branding experience, this project involved the creation of an identity mark, three-dimensional packaging, and collateral items. Items include a collection of three cured meats, sandwich wrappers, a to-go box and bag, gift cards with their envelope, a menu, restaurant ware, and promotional posters.

Credit: Good Belly Deli 

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