Every year we’ve seen evolving packaging design trends that completely changed the game. The Green Revolution proved influential in shaping the industry, spurring the production of recyclable and eco-friendly packages. We’ve also seen mold-breakers take on new grounds as they strive to stand out from the rest. The advent of online shopping also made it necessary for more durable packages that will withstand shipping and land travelling.
Now we’re on the first quarter of 2015 and already we’re seeing emerging trends predicted to stay around for quite some time.
It’s not every day that consumers see gorgeous handwritten typography on packages, and this is exactly what will make it work this year. Typographies featuring raw, free, sketchy fonts started to dominate the Internet years ago, and it is now spreading out its influence.
Visually authentic designs inspire a more real and genuine human connection between brands and consumers, and the Gen Z consumers desire this than anything else. This generation grew up in an era of digital emails instead of longhand writing, and it is rare for them to see brands going back to the old form of communication, if you will. Visual Authenticity is all about going back to the pre-digital age – with all the handmade, nature-oriented, vintage style.
This style desires to set itself apart from the mainstream culture, and yet is rapidly turning into mainstream itself.
Minimalism took center stage in fashion and interior design years ago but is just recently taking hold on the packaging industry. More brands are leaning on the simplistic yet elegant design. One such example is The Deli Garage’s L’eaundry, a luxury laundry detergent brand. It seems difficult to break from the mainstream design for detergent soaps but this attempt is a success. It adopted the design concept of high-end perfume by using black and white color palate and abstract perfume bottle shapes.
Minimalistic designs uses monochromatic or dichromatic color schemes, simple abstract shapes that usually reflect the product’s features, and light sans-serif typography.
Designs for luxury items are also increasingly leaning towards this trend. Luxury items like designer jewelries and perfumes used to come in flashy, over-the-top packages. This era of over-design is done. Now we are seeing designs using subtle cues of sophistication and substance. Such packaging designs usually use soft color palettes, thin and simple typographies, tactile textures, and hand-drawn icons and emblems. This minimalistic approach communicates elegance, quality, and luxury values.
Eco-friendly design is no way a new trend in package design, but coming up with new technologies to produce packaging from sustainable raw materials is the next big thing in the industry. Consumers demand environmental responsibility from corporations, and this demand could be satisfied by using eco-friendly processes and materials in both product and package manufacturing.
One such innovation is the PlantBottle spearheaded by Coca-Cola. Thirty percent of PlantBottle packaging is derived from sugarcane and molasses, thereby reducing carbon emissions by up to 25 percent. This technology is currently being used by other brands like Nike and Heinz.