Eden & Bridge – Luxury Packaging Design


To conceptualise & create a luxurious, lavish & seemingly decadent pie brand was the brief presented to us. Innovative packaging, encouraging a gratifying experience to the consumer was of paramount importance in promoting the true extravagance of this new brand.

‘Eden’ meaning delight, finery & luxury is more commonly famous for the paradisiacal garden in which Adam & Eve lived. Is is often said that the Garden of Eden is marked by four beautiful rivers, adjoining together, enabling the vast virility & fertility of this area of unsurpassed natural beauty.

Following the design of the primary work marque & logo asset, we set about considering the look & feel of the packaging graphics. Inspired by the natural balance of nature, coupled with the serenity of the Garden of Eden – represented through the simple, eye catching, symmetrical graphic device. We introduced monotone iconography / imagery to effectively differentiate the product variants within the range. ‘On pack’ messaging, relating the Eden & Bridge brand story, was devised to encourage an emotional connection with the brand.