Personal and elegance packaging highlight a personal product from the mass and its main objective is to seduce the consumer, making a differentiation of other ones. Packaging design is part of a marketing strategy to attract client’s attention. The first thing that a consumer notices is the perfumes package design so it should has the DNA of the brand’s fragrance inside them. There are many challenges that perfume’s packaging should achieve: they should look elegance, beautiful (because it is product related with beauty care, the clients use them to be presented on society more attractive) and they should represent the visual image of the aroma inside.
In many cases the client chooses the perfume taking into account how the glass box looks like. Some perfume packages are so magnificent that people rejected to throw it away when it emptied. Frequently the first impression of the perfume is based on the quality of the design and pack components, so the pack can help contribute to the buying decision.
Here we present some example of the last innovative designs use in packing of perfumes.
Cardboard perfume bottle concept design
This perfume bottle is a concept designed by Leroux that has some particulars that we are not used to see on a perfume packaging: it is an eco friendly, practical and has a unique style. This cardboard box is made of cheap packaging material and it looks like very elegant too. There are varieties of colors that allow the client to choose the best one associated to the fragrance that will be filled the box. The cardboard structure is designed in a way that it can compress the box with a hand. The pressure on the spring inside helps spray the perfume through and once the pressure releases, the spring retains its shape and the bottle back to original structure.
Once the bottle is empty, you can simply compress it and recycle for even different perfumes.
Bottega Veneta. Knot
Bottega Veneta Knot is a new design fragrance for women that it is based on Clementine Trees harmony like mandarin, limette and orange. The dazzling looking packaging is brilliantly crowned with a gold knot that represented the accord between tree fragrances.
Karen Walker. A, B, C
These three perfumes attempt to communicate stories in a body of work. The package represents those storytelling style grabbed by that fragrance inside. The letters in each jar are design in different colors and shapes to represent the singular and special moment of the women’s day.
Marc Jacobs. DAISY
Daisy Sorbet is the new perfume of Marc Jaocbs that has an outstanding flowering bouquet as bottle cap and a soft and sensual glass box. Fun, eye-catching, jewel-toned translucent petals that express spring and summertime use.
BOSS Bottled. Collector Edition.
BOSS Perfumes celebrates the festive season with the BOSS Bottled Collector’s Edition; a limited edition that has the same BOSS BOTTLED essence in an exclusive new packaging designed to appeal to contemporary and modern men.
BOSS BOTTLED Collector’s Edition is encased in a sleek, gun metal grey bottle which implies style and elegance.
Giorgio Armani. Pivoine Suzhou
Giorgio Armani presents Pivoine Suzhou a fragrance inspired by the legendary gardens of Asia. The glass box is delicate and hypnotic full of light radiation topped with an elegant a rustic stone.
Yves Saint Laurent. PARIS L’ÉDITION:
Venini, the most prestigious Murano art glassmaker, created a sculpture in homage to a legendary fragrance, PARIS L’ÉDITION. The bottle sparkle a thousand lights evoking and commemorating the “city of lights”. On the making of the flagon, Venini used one of Murano’s techniques in glass-making, known as “Murrine”. Thanks to this unequalled method in the production of art glass, each piece of PARIS L’ÉDITION is precious and totally unique, numbered and fixed by hand.
Guerlain. L’Homme Ideal
L’Homme Ideal is the newest fragrance of Guerlain‘s. The box has a very strong graphical design, appealing to the concept of modern men and digital fast world. The bottle itself is elegant and luxurious and masculine using sharp squares cuts with a black cap. The perfume has a warm yellow shade and it gives the bottle a very refined look.