Once fulfilling the fundamental requirements of your product and doing a little research, (covered in our 1st lesson), it’s time to go into the real deal: the process of actually designing the package.
Before that, it’s important to make sure that all the previously written concerns, objectives and placement decisions are addressed in a reference guide. Think of it as a baseline, (or a road map), for the project.
Done? Great. Let’s get started:
Prototyping is much more than crafting and trying different models and ideas: it’s a whole process, from ideation to correction. This is the stage where courses shift and turn. And this is where you should tinker with all the ideas you had in the market research stage: could we make it bigger? Could we make it bolder? Could we make it more creative? Could we make it better?
Here’s where you may want to start considering different materials and manufacturing processes for your package, and figuring out which could fit your project goals and necessities. Understand your product, what it’s intended to do, and what it can do. What does it mean? What does it feel like? What do you have to keep? Where can you go crazy? Above all, try to envision a clear answer to the ultimate question: how can your package improve the product that it contains, and what is the relation between them?
It’s crucial not to over-complicate things this early. Go big, but go simple. Don’t fret about the aesthetics or looks of the final package: focus on technicality, functionality and good performance. Keep your objectives in mind. Go for basic forms. It’s incredible how much you can build with a few basic shapes!
“Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” – Samuel Beckett
Great ideas often come from unexpected places. Feel free to find cheap and easy ways to prototype — and try new things! Respect the cycle: ideate, create, analyze, learn, and correct. Go through that process as many times as you can before settling on the last idea. Remember: this will be your final opportunity to test new things.
In the end, you’ll have your design well traced. You’ll have learned many things from the prototyping process and will be able to defend your project in front of the client. You’ll know the strengths of your package and the improvements it can bring to the product.
Done with today’s lesson! As always, feel free to comment with any ideas or questions.