If there’s something else about your favorite alcoholic beverage that you could not forget – apart from the taste, of course – it is probably the packaging. Let us assume that it’s a type of red wine. For sure, you remember not just the overall design of the bottle, but also the intricate details from its cork cover down to the bottleneck, and until the baseline.
All breweries nowadays ensure that they get a piece of the drinking consumers’ pie by pouring their signature concoctions into a unique packaging. Why not? Some might underestimate the power of an iconic package, but it actually does a great deal in evoking a potential buyer’s decision to purchase. A buyer may not realize it while shopping, but somewhere in his subconscious mind, he is drawn to a particular bottle because he finds it unique and tempting.
If you are a designer, that is something you have to think about when coming up with a packaging idea for an alcoholic drink – first and foremost, it should trigger the sight. There has to be something irresistible about it for someone to take it from the shelf. This is particularly important if you’re launching a new brand without significant marketing effort. Also, this does not just apply to wine, but also to spirits, ciders, beers and other flavored alcoholic beverages.
Now that we have established the importance of creating a powerful packaging, here are four elements to consider when coming up with one:
Keep in mind that your branding should be readable by using an appropriate font. Wines normally use classic fonts, while beers and spirits use bolder, more playful typography. You can customize your fonts relative to the beverage’ personality. Meanwhile, if you plan on just placing your logo, make sure any character in it is tangible at mid-range to capture passing consumers.
It is important to have a statement that leaves a mark on consumers. Your tagline should convey your brand’s personality and attitude towards your audience. Keep it short and sweet, as it takes just seven seconds for one to make a snap judgment. You don’t want to turn off potential consumers by bombarding them with too many words.
There is an ideal material for every drink. For instance, tin cans are the go-to containers for carbonated alcoholic drinks, while colored glass bottles are apt for wines. It is also worth noting that some manufacturers are shifting to PET as a more eco-friendly option. There’s an abundance of suppliers of these materials, and they offer size and style varieties that you can choose from. Nevertheless, check for ones that have significant branding space and allow lively graphic elements, if any.
Ensure the colors of your packaging match your brand’s proposition to ensure it hits the right target audience. Think of an ownable hue that you would like your brand to be associated, and use it as your defining factor. You can choose to go loud or muted depending on the overall style.