Working Towards Sustainability through Packaging

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Responsiveness Packaging

To date, more and more manufacturers are recognizing the importance of nature conservation and making it a part of their corporate social responsibility program. Coalitions composed of manufacturing companies have also been established with the objective of encouraging members to consider smarter sustainable practices. One of the aspects they focus on is packaging.

Sustainable packaging was introduced in the year 2006 by two American authors who published “The Triple Bottom Line: How Today’s Best-Run Companies Are Achieving Economic, Social and Environmental Success – And How You Can Too.” In this book, they have rallied companies to be more socially responsible by showing how and why business success must go together with environmental preservation. Thus began a consensual effort to decrease the volume of waste produced in the manufacturing process by observing the 3R’s of sustainability – reduce, reuse and recycle.

Recycle Packaging

Simply put, sustainable packaging is intended to benefit not only the manufacturer but also individuals and communities in their immediate locale. This is, of course, on top of creating sustainable products. Companies are advancing to that vision by using more eco-friendly and biodegradable materials, among other efforts. Green coalitions help companies evaluate their products and packaging using an industry standard evaluation tool. To ensure that companies commit to sustainability, materials are certified using the words “green,” “environment,” “nature,” or the 3R triangle.

Consumers are also increasingly realizing the environmental values of the things they buy, which makes manufacturers more concerned about nature. In fact, even bigger brands like Coca Cola and Estee Lauder pointed out that they can manage to be sustainable and can do so without compromising their signature package.

Responsiveness Packaging

Globally, companies have ongoing efforts to make their packaging more sustainable. Here are some of them.

Call to Action

Companies ensure that people understand their green proposition by communicating their material information and recyclability. This encourages a positive response from consumers, and somehow demonstrates proper treatment while it is still reusable, and disposal at the end of its life cycle.

Material Innovation

Each company has its own effort to come up with more innovative ways to promote sustainability. Recently, computer company, Dell, proposed the use of alternative materials such as bamboo, mushroom and wheat. More studies on sourcing and using advanced biomaterials are underway, and experts are continuously looking for new opportunities to hasten the process of biodegradation.

Package-Product Relationship

Containers aid in the delivery of products, prevent perishability and put across pertinent information to potential buyers. Companies observe that their package is right for their product through correct sizing and careful selection of materials.

Industry-wide Collaborations

Manufacturing companies are in talks with other sectors such as environmental associations, non-government organizations, educational institutions and other companies to enhance sustainability in terms of packaging. Green coalitions often organize meeting between parties to talk about the possibility of carrying out a joint research, proposed end of life cycle solutions and industry best practices. Bringing different sectors together provides multiple perspectives on the issue, and fosters a healthy, multi-faceted approach to dealing with concerns.