Microsoft have unveiled their Windows 10 packagings. And they’re really, really simple. And they look really dull.[hr]
Some days ago, we talked about how Apple were streamlining their accessory packagings into a single display and design. But Apple has always been known for minimalism and simplicity, so it came out as a surprise for nobody. But now Microsoft is doing the same!
Two weeks ahead of its release, the Windows 10 packaging has been shown to the general public. It’s not much: they’ve opted for a centered image showing the old-new desktop with some of the greatly despised metro tiles, a company logo on the top left, and the OS name on the top right. Two distinct hues, (blue and purple), differentiate the Home and Pro versions. And that’s all. Even more simplistic are the USB copies packagings, where the central image is substituted by yet another logo with the said hues over it.
Why all this simplicity? The Windows 8 packagings were an explosion of color, and while that didn’t rescue the OS from its irremediable crash, they were at least striking to see. This one, though — says nothing. It’s as Microsoft had given up on all expectations of surprising anyone with their new OS. It’s as they were already saying: “we know you’ll buy this because it’s Windows and you don’t have that many other choices.” Microsoft will launch the last retail packaging for a legendary OS at the end of the month, and that’s what they’re going with?
We’re fans of great packagings, and this is certainly not one of those. And it’s not a proper farewell either. Microsoft has never a master of packaging design, but at least they tried new shapes with the Vista or the Windows 7 packagings. Even the Windows XP packaging had more color and attitude than its grandchild.
“Windows will be delivered as a service bringing new innovations and updates in an ongoing manner”
A Microsoft spokesperson confirmed to The Verge the future of Windows as a version-less service. Similar to the Android or Apple OSs, Windows will from now on come in the shape of updates, not products. And that’s sad, in a way, for packaging designers, because we might not get to see another Windows packaging come out. And we’ll be left with this last piece, which, to be frank, is quite dissapointing.[hr]
USB Windows: http://arstechnica.com/information-technology/2015/07/heres-what-windows-10s-dvd-and-usb-packaging-will-look-like/
Windows 7: http://www.prweb.com/releases/SmartDesign/GBGPackagingForum/prweb2985024.htm