Businesses that are working hard towards innovating their product or launching a new one must also consider that packaging evolves too either in style or materials used. Updating a brand’s packaging is beneficial since it doesn’t only freshen up the look of the product but also attract the consumers to buy.
Here are the emerging trends that are prevalent in packaging design:
- Made from natural materials
- Nature inspired
- Edible packaging
- Carbon-neutral processes
Although this is not a new trend, but this remains and will remain in the evolution of packaging. There is an increasing demand of honest and eco-responsible packaging systems in products. It shifts to a new nature-inspired substrate that aims to minimize the use of carbon footprint or plastics that are derived from fossil-based sources. Usually, plant-based plastics or bioplastics play an essential role in packaging and in shaping the attitudes of consumers toward the products. Packaging designers are innovating their designs to avoid too much waste that negatively affects our planet and the next generation.
- Smaller packaging size
- Fewer materials
- Eco-friendly rigid packaging
Even the biggest brands in the market have aimed to reduce packaging, and this year, small to mid-size brands will be pressured to follow.
Luxury of Less
- Subtle design cues
- Tactile textures
- Soft color palettes
- Hand-drawn icons or graphic elements
This trend represents a new era of luxury products that do away with flashy, overdone and overdesign packaging, and these items convey quality excess, over-done and unapproachable branding.
Millions of tons of waste are produced from packaging materials every day. Most consumers are aware of these environmental issues, so they want to determine where the packaging materials of brands were sourced from, what packaging materials have been utilized, and whether the packaging can be recycled or not. So, it is best for brands to switch to eco-friendly packaging materials and processes.
- Straightforward design
- No traditional logos with minimal word mark
- Geometric shapes and patterns, abstract
- Monochromatic or dichromatic color
This trend denotes that brands want to create something clear-cut and pure labelling and packaging systems. It reacts to consumers who appreciate and desire for products that are minimally designed. Brand minimalism is a process of decreasing the brand’s essence into its effortless abstract form. The simple abstract patterns that use monochromatic or dichromatic color schemes exhibit a bold statement and the quality of the product. There are no traditional logos applied and typically use simple sans-serif style typography for both its logo and packaging appearance and style.
- Handwritten, free form, or sketch fonts
- Vintage-inspired type
- Simple hand-drawn illustrations
- Natural hues
Since consumers nowadays are not anymore dependent on traditional established brands, but they now focus on labels that are more trustworthy, quality and authentic. They opt for something unsophisticated, crafted and vintage inspired, something that represents human connection because this is something that the digital age lacks.
Those brands that prioritize visual authenticity aims to reconnecting themselves to consumers through showcasing craft and quality in its product and packaging design.