Not only do people prefer cans over almost anything else, but they also encourage higher consumption. Packaging cans are on the rise, of course.[hr]
Some time ago, aluminum cans were the exception. Nowadays, though, it’s increasingly common to find canned alternatives of almost any drink or food you could imagine. The market has gone crazy for the can ─ but that’s just because customers demand so.
But why? Why do people love cans so much? The answers are sustainability, improved tastes, and enhanced shelf appeals, according to a study from the CMI, (Can Manufacturers Institute). Key findings from the report, (quoted by Packaging World), include:
- Eighty-five percent of consumers believe that cans protect the taste experience by blocking out the effects of light and helping preserve flavor [sic] and carbonation.
- More than half (53%) of all adults indicate that packaging is “very” or “extremely important” when choosing a beverage; packaging is especially important to frequent beverage consumers with 74% of this core user group saying that the container is “very” or “extremely important” in their beverage choices.
- Sixty-nine percent of consumers feel that a chilled can feels colder and more refreshing than a plastic bottle.
- Sustainability is still important to consumers, as 81% say the infinite recyclability of the can matters to them.
There are can-related lauds all over the place. The beer industry is also coming on board, leaving behind the traditional bottle in exchange for canned benefits, as higher recycling rates and lower greenhouse gas emissions. Also, other sources appreciate their lighter weight and cheaper manufacturing processes.
But drinks aren’t alone: many foods are also going through the canned revolution. The CMI praised the can for being incredibly friendly with the environment and easy to recycle, so much so that:[quote style=”boxed”]“Food cans provide an excellent way for consumers to maintain environmentally conscious behavior. In fact, at a whopping two-and-a half times that of other packaging options, cans are the most recycled food container in the world.”[/quote]
The facts speak for themselves:
- Metal food cans are 100 percent recyclable.
- Steel food containers can be endlessly recycled without losing strength or quality.
- Every ton of recycled steel saves 2,500 pounds of iron ore, 1,000 pounds of coal and 40 pounds of limestone.
- Endlessly adaptable and reusable, the can is the king of containers.
But that’s not all that there is: cans also encourage a more frequent consumption, due to being much more convenient and for consumers, (some might even say more pleasurable). Grant Prentice, director of strategic insights at FoodMinds, also pointed out to cans being cheaper and having a higher functionality. Regarding the industry, packaging cans also have some benefits, noted Prentice:[quote style=”boxed”]“What we’ve heard from manufacturers, particularly in the craft beer segment, is that they look at that as a way of protecting and preserving that amber nectar that they’ve brewed…from a carbonation and taste perspective, and from being light struck, which has a detrimental effect on beer. That’s something consumers understand as well.”[/quote]
Sponsored by Derprosa, leading brand in biaxially oriented polypropylene films for packaging.