Subway Eco Packaging

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Subway_Eco_Packaging

The aim of this project is design a packaging for Subway, which is an existing brand of the American fast food restaurant. They mainly sell submarine sandwiches as their core product, so let´s see how does this packaging works.
Subway uses “Eat Fresh” as their advertisign slogan, therefore the graphic have to focus on their sandwiches are made from freshly baked breads and fresh ingredients.

Subway_Eco_Packaging1

This packaging solves some paper problems like:

  • It is difficult to eat
  • Paper becoes soggy and sticks to the Sub
  • Paper becomes greasy
  • Sauces and veggies come out
  • Paper gets torn, it is thin…

The Re-Brief was to design a Packaging for 6-inch Sub for easy, hygienic and hasstle free consumption.

Subway_Eco_Packaging2

Tear, Remove and tear some more! This is the beggining of an hygenic and clean experience. In addition, this Eco Packaging is available in laminated paperboard 150gsm sheets, so it improves storage spaces.

Subway_Eco_Packaging3

Credit: Devash Shah