Stellar Packaging

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Stellar is a high-performance makeup brand that including a Stellar Packaging, features addictive colors and sensual textures. It delivers across all skin colors, with a particular focus on medium tones. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras.

Cosmic cosmetic

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Taking visual inspiration from the cosmos, the brand identity and name allude to starry constellations. The word mark includes a dot that echoes both the North Star and a beauty mark. The colors used reflect the inclusive nature of the brand.

Black and white represent night and day while a secondary opalescent palette vibrates across the full spectrum of light. Guidelines ensure product photography and model photo shoots reverberate the effortless, confident, and bold brand ethos of Stellar.

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Working with the client, BMD developed all brand touchpoints—positioning and story, name, visual identity, website, packaging, campaign photography, and collateral—from the onset all the way to a successful launch across North American Sephora stores.

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Credit

Client – Stellar

Design: Bruce Mau Design
Creative Director – Luis Coderque