With innumerable competing products out there today, package design has become a way to give the brand an edge and has become a tremendous selling point. People have become more innovative and more resourceful than ever. As design is very much dependent on the materials used and how they are executed, it is quite essential to know the different materials available to create that sensational packaging that will draw consumers in.
More popularly known as ‘vinyl’, this material, which is a type of plastic, is one of the most widely used in packaging and for many good reasons. Its simple properties make PVC cost-effective while being versatile, durable, light, transparent and non-toxic. It requires fewer costs to manufacture and transport compared to other packaging materials like glass and metal. PVC is mostly used to package food, toiletries, batteries, tools, toys, and blisters of pharmaceutical tablets, among others. In the fashion industry, it is used a reliable substitute for leather.
There are numerous types of paper used as packaging materials. In general, paper is popularly used as it is accessible, flexible, and relatively more environment friendly. Variety of papers such as asphalt paper, kraftliner, and parchment are water and moisture resistant, making them ideal for protecting products. Parchment paper is even grease resistant. The paper packaging industry is booming more than ever for its promise of sustainability.
BOPP is actually polypropylene film that has been stretched out and extruded across machine direction. It is a term for biaxially oriented polypropylene and is usually the material used for snack food like chips and chocolate bars, confectionary and fresh produce. BOPP is produced on what is called a slitting machine and is very easy to coat, print and laminate. BOPP films are used in adhesive tapes, overwraps for cables, cassettes, CDs, and cigarettes, and as sealable for soda bottles. Furthermore, BoPP Films give to any packaging job an extra value with films.
This material has always exuded strength and durability. Its superb barrier properties protect products from harmful microorganisms, spillage, and other unwanted particles. Metals are light, oxygen proof, and are very reliable in ensuring product quality. One of the most commonly used types of metal is aluminum that is non-toxic and used to preserve frozen or chilled products, ready meals, and long shelf life. Another type of metal is steel that offers barrier protection from water, air, gas, solvents and light. It is easy to recycle this material as well. Tin is a type of metal that is usually used as an additional thin layer to steel for packaging.
Glass is an excellent and elegant material that is inalterable, strong and can be recycled endlessly without losing its quality. Because glass is impermeable and nonporous, the products, which are usually food and beverages, are protected from having their flavors or consistency altered. Needless to say, glass has zero rate of chemical reactions making sure that the product maintains its natural quality.
There are more packaging materials left to be explored and with excellent execution, they could certainly bring out the identity and character of a product, one that stays with the consumers and keep them clamoring for more.