Luxury whisky packaging showcases for Diageo special releases


MW Luxury Packaging has manufactured packs for Diageo’s Special Release Single Malt Whiskies. See below this amazing whisky packaging.

Working with Diageo for a fifth year running, eight whiskies were assigned to the MW team for the production of the packaging.

The oldest whisky on the list is the rare, 52-year-old Port Dundas, which has been housed in a pale aqua blue box, fronted with an illustration of the now-closed distillery.

The pack boasts a gold foil monogram, hand-placed labels, and a vacuum formed bottle fitment with an EVA base, colour-matched with the exterior.


Additionally, the 17-year-old Teaninich was also revamped – to achieve a soft, inky finish, the pack was wrapped in white core paper printed with multiple hits of black. Copper foiling was layered on top, and photo-luminescent UV inks utilised in the logo and other areas of detailing to make them visible in the dark.


The most unique Special Release that MW packaged was the Collectivum XXVIII, a blend of single malts taken from Diageo’s 28 operational distilleries. Housed in a midnight blue shoe box structure, this pack is embellished with gold foil Roman numerals, which correspond to the names of the distilleries on the inside of the lid, marking out their locations.