MW Luxury Packaging have a long history of working with high-end beauty brands, but this past year has proved particularly fruitful for our relationship with Estée Lauder. After collaborating on a Victoria Beckham make-up case and a Crème de la Mer beauty box, MW have joined forces with the legendary brand once again.
Aerin Lauder is the granddaughter of Estee Lauder and Joseph Lauder, the co-founders of the cosmetics company Estée Lauder. Aerin has her own cosmetic, perfume, fashion, and furniture line named AERIN.
Our latest project is a luxury gift box for Aerin’s soon-to-be released, ultra-luxury Rose de Glasse d’Or fragrance, designed with Aerin devotees in mind and concocted using rare essential oils, this sensual, floral scent oozes luxury in every drop – and, as such, demands the finest packaging.
MW began by crafting the exterior of the pack, a thick chipboard box designed to ensure durability. The box is coated with linen paper stock embossed with a delicate gold floral pattern that subtly conjures up the fragrance within. Further gold detailing can be found in the elegant front plaque.
Inside, an EVA foam fitment lined in high quality leather keeps the gold-dipped bottle in place. The final detail is a cream ribbon attachment, which allows the Rose de Grasse d’Or to be slipped easily out of the box.
All in all, this luxury keepsake looks like another win for both MW Luxury Packaging and Estée Lauder.
Manufacturer: MW Luxury Packaging
Photography: Alex Bibby