Laminated labels: The Label Makers create dark, mysterious label for whisky launch


A newly released special edition whisky called ‘The Gauldrons’ was launched in time for Halloween featuring a laminated label produced by The Label Makers.

Inspired by ancient folklore, the label features an intricate spider’s web illustration, which takes its cue from King Robert the Bruce and the famous spider story.

The initial brief was to create a dark, eerie Halloween design, where the detail of the foiling was key to the overall look and feel of the label. Super white opaque material was chosen to provide a hand-crafted finish. The brilliant white of the material meant that a dense black could be used which allowed the ‘Gauldrons’ name style to hold up well against the foil. The thickness of the white material also allowed for a better emboss, providing a more premium look. The end result is a rich dark label, which emphasises the central web area due to the complex foiling surrounding it.

Cara Laing, Douglas Laing & Co’s director of whisky and the third generation of the Laing family to be involved in the company, said: “We named The Gauldrons Campbeltown Malt Scotch Whisky after the eponymous dark sandy coves on Campbeltown’s west shores. It literally means ‘bay of storms’ and the brief to our talented, long-term design partners was to create a pack that told the story of our Whisky in an eye-catching, premium and moody way.


“We’re thrilled with the final result, and feedback from our global customers has been overwhelmingly positive, particularly around the intricacies The Label Makers have achieved with the foil detail, and the overall depth of colour. The project was not without its challenges, such as ensuring the sharpness of foil and matching the colours of the label to those of the gift tube, and the flexibility, willingness and sheer determination from The Label Makers team ensured that the resulting packaging is nothing short of spectacular.”

Credit: The Label Makers