Like any other product, condiments like sauces, oils and dairy goods also require a powerful packaging that piques interest. It is true that consumers who buy these products are after the taste more than anything else; however, the overall package should complement the actual product.
Except for oil, most sauces and dairy goods begin as a homemade mixture that becomes legendary among immediate circles such as family and friends. They are turned into a business with the practical end goal of making it a lucrative source of income. If you’re a restaurant owner or chef, and you think you have cracked a perfect concoction your customers will crave for, you might want to extend its presence beyond your tabletops, and reach a wider audience by selling it. The first step, of course, is to keep on testing the recipe to ensure the taste is not altered each time you make one. Second, you should think of a proper name. It can be as personalized as you want, but it is best to make it easy to recall by using as less words as possible.
Once you are sure with the name and recipe, you should find a way to present your sauce to the greater public. Packaging should not be underestimated, as it is a crucial element to make your product stand out. You may have the best-tasting all-purpose sauce in your area, but if it fails to catch consumers’ attention, it would be very hard to sell. Here are some key considerations when considering your packaging. This does not just apply to sauces, but to oils and dairy goods as well.
Would you opt to pour your product in a conventional catsup bottle, or in a hip flask? In terms of material, would you rather use glass or PET? When deciding on this, it would help to visualize how your product would appear on the shelf next to competing brands. Woozy containers can be considered as they are the cheapest, but flasks are also a good choice. They don’t take up as much space as woozies, and it’s easier to put a label on their flat surface. Whichever you choose, try to make the work on the cap design, as it’s one of the things that will make your packaging iconic.
More than using a readable font, think of the colors you would use in your label. If you plan to use yellow, for instance, work on the color scheme to ensure the branding does not drown and can be visible to shoppers walking along the aisles. Also decide if you’re going to showcase your product’s nutritive values. This may not matter to some people, but to health conscious ones, this may be the first thing they would look for.
To get an idea on how everyone else is doing, try to attend food fairs. This is one of best ways to get a sense of current food trends, and what kind of products are in the pipeline for launching.