Bioplastic packaging. How to manage a new release into the industry

meat packaging

During the past years, the bioplastic’s industry has developed into a fast growing innovative sector with huge potential for the global economy and environmental sustainability. These materials are an attractive and sustainable alternative to traditional plastic ones.

Besides, renewable resources and sustainable development are gaining attention of a lot of Governments. Several countries are against non-biodegradable conventional plastics and have been formulating some laws and policies that limit their use.

Consumer’s demand for safety and sustainability packaging on food and beverages has increased the use of bioplasatics. Environmental tasks are growing with climatic changes and health awareness. And when consumers speak about “green” or “organic” packages they are usually referring to what is known in industry as “bioplastic”.

An emergent market

cardia packaging

The increasing demand for bioplastics packaging for food and beverages is the result of several advantages that they have over conventional plastics such as attractive appearance, printability, better store life of fresh products and eco-friendly. For those reasons bioplastic packaging market is expected to grow significantly over the next years.

The use of raw materials from natural sources reduces the dependence on petrochemical materials, decreasing the toxic emissions. The biodegradable materials also offer the possibility of being organically mixed with the organic fraction of other wastes, like the rest of food or drinks.

Packaging transformation

meat packaging

Clients need to understand in their personal way how a particular product or resource impacts into the World. According to this, brands ought to clearly explain what kind of renewal materials are used in their packaging. Consumers are more than ever seeking to protect the planet through the choices they make in the supermarket, so manufacturers should communicate on the package, through clear label or explicit designs or icons how eco friendly are their products.

Furthermore, in many cases, moving from conventional goodies like petroleum derivates and harmful and limited minerals to renewable ones requires a transformation of infrastructure and complex supply chain systems.

The primary functions of a package are to be an effective delivery system and protect the food or drink inside it, trying to be the less expensive the company can. When manufacturers are going to change their packaging, they should get competitive advantages to justify the inversion.

In other words, can a company use a more expensive packaging when there is, in fact, no practical advantage?

That´s why brands should be very clever in communicate to the consumers their effort to make something good to the world, by using bioplasit material, for example; in order to access to a market that will be very attractive (in terms of economics) in the future.

Building these types of new production systems based on renewable resources challenge suppliers in different ways and it has an impact in different areas (economics, production, marketing, financial). Companies must standardize them and incorporate like “best practices” into the collective unconscious of the packaging industry.