Special Release Packaging: Johnnie Walker Blue Label – Ghost & Rare

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We have a special release packaging! Johnnie Walker Blue Label Ghost & Rare is a Special Release created from eight truly unique Scotch whiskies and brought to life by Master Blender Jim Beveridge; of the eight whiskies included, three were sourced from “ghost” distilleries
This complex blend of sophisticated, full-bodied single malts and single grains has resulted in an indulgently rich take on the classic Johnnie Walker Blue Label taste.Blue-Label-3To celebrate this unique whisky, Force Majeure designed and the MW team were asked to manufacture a pack honouring the ghost and rare whiskies that went into its creation. The result? A cleverly engineered sliding pack constructed with premium grey board and wrapped in high quality art paper printed with a map of Scotland.

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To create texture, gloss varnish was applied to the illustrated map in a contoured pattern. The location of each “ghost” distillery was picked out in looping, screen-printed script, while the remaining sites were marked with eye-catching gold foil.

Blue-Label-10The bottle of Johnnie Walker itself is held in a cream vacuum-formed fitment within a diagonally finished rigid board compartment, which is in turn held in a slide-out drawer wrapped in colour-matched, core-dyed paper. A bespoke sliding mechanism and concealed magnets make it easy to pull out the drawer; upon completion of its “journey” the drawer clicks satisfyingly into place. Meanwhile, a discreet gap in the inner fitment controls the vacuum effect created by the sliding drawer.

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The finishing touch comes in the form of a gold foil band wrapping around the edge of the slide-out drawer and bearing the story of this unique whisky in sleek, debossed lettering.

Special Release packaging

Credit:

Manufacturer: MW Luxury Packaging

Design: forceMajeure