This is a very funny beverage packaging. Monster Energy is teaming up with Ubisoft’s blockbuster Assassin’s Creed Origins to launch an on-pack promotion.
The promotion will run until the end of March 2018 with Monster Energy drinks cans customised with Assassin’s Creed Origins iconic characters and offering fans exclusive in-game content and special prizes.
Single cans will carry one of three unique designs, and will offer fans a pack of in-game resources to facilitate a player’s progression, and a chance to win prizes such as gaming consoles, Assassin’s Creed Origins video games, Monster Energy gaming fridges and exclusive Monster Energy apparel. Multipack cans will also unlock unique gaming accessories to help gamer progression.
Each can will have a unique code under the ring pull, which can be redeemed at www.assassinscreed.com/monsterenergy allowing gamers to unlock in-game content and enter the prize draw for additional available prizes.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Given the growth in the energy sector, we’re ensuring retailers get all the tools needed to make this a real sales driver through eye-catching displays that will encourage trial, and the draw of prizes that will help deliver repeat purchase.”
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