Hallowing is coming! Coca-Cola European Partners (CCEP) is launching a new Halloween packaging from Fanta, including exclusively designed packaging and smaller 150ml can multipacks.
The new graphics on packs of Fanta have been specially designed by artist Noma Bar and will run from 16 September – 11 November.
The packs will also include a code for consumers to unlock exclusive Fanta Halloween-themed Snapchat filters and lenses, which will change daily throughout the campaign to encourage repeat purchases.
The Halloween packaging will appear on a range of plain and PMP formats, including 2L and 500ml PET bottles, 330ml and 6x330ml can multipacks, of Fanta Orange, Fanta Orange Zero, Fanta Fruit Twist and Fanta Fruit Twist Zero.
The Halloween themed packs will also co-inside with the arrival of the 500ml PET Fanta Twist bottle which made its debut in the 2L format earlier this summer.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Halloween is now the fourth biggest retail event in Great Britain and represents a huge opportunity for retailers and brands alike. Our Fanta Halloween campaign is bigger and better than last year and delivers a real point of difference thanks to the unique Noma Bar illustrations which will help retailers build excitement around the occasion, driving sales as consumers stock up for their celebrations.”