Task: To create the wine labels design for the series of fruit wines “Dedushkin Pogrebok”.
Solution: Natural origin and traditional time proved receipts are two basic aspects of “Dedushkin Pogrebok” brand positioning.
Warm homelike label design carried out on craft textured paper shows high quality of the product and breaks down the myth about unnatural origin of fruit wines.
Familiar to this wine category full-color photos of fruits are replaced by elegant engravings performed in delicate eco-colors, unique for each flavor. The idea of home-made product is supported by heat shrink capsule imitating a newspaper.