Label design for Progrebok fruit wines

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Task: To create the wine labels design for the series of fruit wines “Dedushkin Pogrebok”.
Solution: Natural origin and traditional time proved receipts are two basic aspects of “Dedushkin Pogrebok” brand positioning.

Label_wine1

Warm homelike label design carried out on craft textured paper shows high quality of the product and breaks down the myth about unnatural origin of fruit wines.

Label_wine2

Familiar to this wine category full-color photos of fruits are replaced by elegant engravings performed in delicate eco-colors, unique for each flavor. The idea of home-made product is supported by heat shrink capsule imitating a newspaper.

Label_wine3

Credit

Agency/Designer: Brandmeisters