Bulldog glossy promotional tag


A genius marketing campaign deserves a genius label. That’s why the team behind Bulldog toiletries approached Royston Labels for their latest project: an eye-catching promotional tag that could be affixed to their male grooming products for added shelf presence.

Man´s Best Friend

The label, which features a bulldog, the brand mascot, and the words “Man’s Best Friend”, is a quirky and innovative way of bringing value to an already fantastic product.


Lending extra height and room for information, the tag was crafted specially from a bespoke material manufactured in the UK and it has been printed on both sides to maximise space. The promotional tag boasts an ultra glossy finish and is fully waterproof. It has been applied to the product using an ultra-strong adhesive to ensure it doesn’t detach during use.


Challenge accepted

Quirky, inventive and aesthetically appealing labels just like this one are a favourite for the Royston Labels team – not simply because they require us to think outside the box, but because they pose a technical challenge that keeps us in a state of constant improvement, where we are always rethinking and refining our processes. Here’s hoping we get our hands on another project like this soon.



Label manufacturer: Royston Labels

Photographer: Alex Bibby